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Why Paul Pogba, Cristiano Ronaldo and Mo Salah have all trained in Dubai
(CNN) — After the collapse of Egypt’s early elimination from the Africa Cup of Nations the summertime, Mohamed Salah chose a break in Dubai to recover.
The reigning African footballer of the year sampled gourmet cuisine in five-star restaurants, relaxed beaches, also maintained himself in shape with some light training in the Nad al Sheba (NAS) sports complex.
This was not Salah’s first visit to the complex, nor his first this year. His Liverpool team booked to get a coaching camp as did Premier League rivals Manchester United – .
Arsenal were guests at March, including their names to a list that contains Real Madrid, Borussia Dortmund, along with AC Milan. Juventus star Cristiano Ronaldo dropped over his winter vacations.
The appeal isn’t confined to footballers.
World number one tennis player Novak Djokovic posed at NAS at 2016 for a selfie using the Crown Prince of Dubai.
In the Australian cricket team to UFC champion Khabib Nurmagomedovthe cream of sporting royalty are currently flocking to the website.
But why?
‘pretending to be the best’
The NAS complex, located close by the world’s priciest horse racecourse, was designed to become one of the world’s best.
“We plan to be recognised as a elite destination,” says NAS director of game Robert Wadsworth.
Feedback from star clients – that he chooses not to name names – suggests the ceremony is”comparable and in some cases better than the facilities they are utilised to.”
Some clients have been pleased to offer shining reviews, such as Djokovic, who also wrote a thank you note on Instagram”for letting me train in the top sports facility in the world.”
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The sprawling site comprises a broad selection of indoor and outdoor features. There are just two FIFA-standard soccer pitches and a sports track, as well as indoor arenas including badminton, volleyball, futsal (similar to five-a-side soccer ) and martial arts.
The complex also has facilities for simulating different altitudes, cryotherapy chambers which help recovery following exercise, swimming and hydrotherapy resources, as well as a sports science lab and medical support teams.
“The Nad Al Sheba Sports Complex is an evolving project, rising by the week, month and year,” says Nasser Aman Al Rahma, assistant secretary general of Dubai Sports Council (DSC).
Tailored usage
Various clients find different applications for the complex.
“In the main it’s for coaching crews both pre-season or mid-season, and trauma rehabilitation and recovery,” says Wadsworth.
“We have a lot of soccer teams in the European leagues that will train from January to March once (most ) leagues have winter breaks. We host teams from Asia from November to February if they are doing pre-season work.”
The site hosts teams and athletes as they prepare for tournaments that are particular, Wadsworth adds. “Cricket Australia completed their pre-tour testing NAS before flying to the UK for the World Cup and also The Ashes.”
Past the role, Wadsworth believes privacy is a significant portion of the appeal for high-profile people. NAS is a private center that takes pride in safeguarding against interruptions from public or the media.
This Dubai is used to catering to the wealthy and famous also enables a level of anonymity for clients in their downtime, that can enjoy a quiet meal or see local landmarks with no swarmed by sport lovers.
Commercial value
Celebrity athletes at the NAS complex’s presence may bring benefits for both hosts and visitors.
“Several countries in the Gulf area are utilizing hot weather training teams as part of their sport development plans,” states Professor Simon Chadwick, a sports business specialist in the University of Salford, in the united kingdom.
“They’ve positioned themselves as health and training destinations with the goal of drawing athletes and teams, raising awareness of the centers and, consequently, forcing long-term small company.”
For boosting awareness and tourism A 2015 Deloitte report also noted that the possible benefits.
“The use of Dubai as a place for hot weather training in the winter months is proving ever more popular for soccer teams,” the report states. “If marketed correctly Dubai can in time become the’go-to’ place for a significant number of nightclubs, with consequent opportunities for training (also ) exhibition matches.”
“Mass participation events also have considerable potential in bringing extra sports tourists.”
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Chadwick believes there are advantages for visiting sportspeople beyond their physical fitnesscenter.
“By training in the Gulf athletes and teams may boost their profiles across the area, build fan engagement, and establish potentially lucrative relations with commercial partners,” he states.
The existence of commercial considerations in excursions to Dubai has been highlighted by people like Bernd Wehmeyer, director of football team Hamburg SV, who said the club’s sponsorship by Emirates Airline was a element in the selection of destination.
Wider ambitions
Relationships with sports stars’ evolution is taking place to develop sporting infrastructure and participation at Dubai.
The Arena that will host soccer, basketball and ice hockey was opened by the Emirate. Dubai upgraded facilities like the Al Maktoum Stadium for its 2019 Asian Cup.
“There are a number of different sports projects under debate,” says Aman Al Rahma, listing plans for new bicycle paths and golf courses in the desert.
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The DSC is aiming to improve involvement across all demographics, says Aman Al Rahma,” with the intention of making Dubai”among the very physically active places on the planet.”
“This is why, when you take a look in Dubai’s annual sports calendar, then you’ll find lots of neighborhood sports events along with the star-studded elite athletic extravaganzas,” he states.
Having secured a influx of talent that is global, Dubai is seeking to cultivate its own.
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